Over 3.5 billion Google searches take place every day, and with Halloween right around the corner, everyone's frantically searching for the best Halloween costume this year.
According to data pulled from September 2018 Google searches, the top 48 most-searched-for Halloween costumes run the gamut — from timely pop-culture costumes to plenty of classics.
Arguably the most talked-about online video game made its way to the very top: The No. 1 costume was Fortnite. In fact, Fortnite was the No. 1 search in 42 out of 51 states (with Washington, D.C., listed as a state in Google’s findings).
Alaska, Arkansas, D.C., Idaho, Oregon, South Dakota, Utah and Vermont all clearly didn’t get the memo that Fortnite is all the rage.
Coming in at No. 2 overall is Spider-Man, and for obvious reasons. Spider-Man: Into the Spider-Verse has been at the top of Marvel fans' minds, especially as we inch closer to its release on Dec. 14.
Unicorn, dinosaur and witch — all evergreen costumes — came in at No. 3, No. 4 and No. 5, respectively.
The top-searches list had a handful of surprises too. For instance, Black Panther came in at No. 21, ranking below mouse and the generic term "superhero."
Looks like the '80s are as popular as ever as well. Chucky of the classic Child's Play horror films from the late '80s and '90s made its way to No. 24, and simply "1980s" is on the list at No. 19.
Another surprise is the state of Vermont. The top five searches for the state are “monster,” “rabbit,” "Wednesday Addams,” “Belle” and “princess.”
Rabbit? Please explain, Vermont.
Wisconsin is admittedly getting in the über-creepy spirit with "doll" as its fifth-most-searched term. And, true to form, D.C. has "astronaut" as its fifth-most-searched term. Perhaps this has something to do with First Man's release today.
Let’s get back to the overall list, though.
Kids clearly still love Moana, the kickass female character from the 2016 Disney film of the same name. She ranked at No. 38.
Rounding out the list is Little Red Riding Hood (No. 46), It (No. 47) and Paw Patrol (No. 48).
You can view the full list below.
Top most-searched-for Halloween costumes of 2018:
- Harley Quinn
- Wonder Woman
- The Incredibles
- Black Panther
- Minnie Mouse
- Power Rangers
- Star Wars
- Mickey Mouse
- Gray wolf
- Little Red Riding Hood
- Paw Patrol