Every Woman Needs to Watch These Super-Empowering Ads
The votes have been cast and the judges have weighed in, and now it's time to announce the winners of the fourth annual SheKnows Media Femvertising Awards!
On Wednesday at the annual BlogHer18 Creator’s Summit hosted by SheKnows Media, the winners of the #Femvertising Awards were announced onstage by SheKnows Media CEO, Samantha Skey. The #Femvertising Awards don't honor just any ole brands; these are brands challenging gender norms. They're building stereotype-busting, pro-female messages and images into ads that target women. To boot, we launched the 2018 #Femvertising Awards on April 10 (Equal Pay Day), expanding the scope and definition to be inclusive of ads that do the right thing by all humans, regardless of gender, race, religious beliefs and sexual orientation.
"Women currently comprise a $14-trillion market, and their purchasing power is expected to grow significantly over the coming years," says Samantha Skey. "As their piece of the purchasing pie grows, women are increasingly demanding that brands build more respectful and empowering messages and images into their ads that target women."
It all started in 2014 when we coined the term "Femvertising" at Advertising Week. A year later, the Femversiting Awards was birthed, and since then, more than 300 brands and agencies of all sizes and across all industries submitted their work — and more than 30,000 votes have been cast for the best ads.
Our judges this year are comprised of an impressive, inspiring group of women, who are movers, shakers and experts in their respective fields — from CEOs and radio hosts to authors:
- Angela Chambliss, director of influencer marketing at Best Buy
- Barri Friedman Rafferty, partner, CEO and president of Ketchum
- Claudia Chan, CEO of S.H.E. Summit and S.H.E. GLOBL Media and author of This Is How We Rise
- Lynn Branigan, president and CEO of She Runs It
- Madeline Di Nonno, CEO of Geena Davis Institute on Gender in Media
- Sarah Spain, ESPN radio host, writer and TV personality
- Sharmi Albrechtsen, CEO of SmartGurlz Inc.
- Shelley Zalis, CEO of The Female Quotient and founder of The Girls' Lounge
- Solange Claudio, president of Moxie and MRY
- Tricia Clarke-Stone, cofounder and CEO of WP Narrative_
And now, without further ado: the winners.
Inspiration: Lane Bryant for "#I'm No Angel"
Normvertising: CoverGirl for "#IAmWhatIMakeUp"
Coca-Cola and Yoplait were also nominated in this category.
#WinningWomen: John Frieda for "Your Hair Talks. Make a Statement"
Also in the running were Dove and Under Armour.
Social impact: Nissan for "#SheDrives"
Facebook and Google were also nominated in this category.
Next gen: Barbie for "#MoreRoleModels"
Pink Parcel and Vodafone were also nominees.
Hatch: Coca-Cola for "The Wonder of Us"
Dadvertising: Oreo for "Oreo Dippers"
Congratulations to all the 2018 #Femvertising Awards winners!
You can find more information on the Femvertising Awards here.