Have you ever wondered how Target manages to put out picture-perfect design collections again and again, ones we all seem to immediately go gaga over? It’s like they always know exactly what we want. I’ve often been curious about it, and now, one layer of the mysterious design process has been peeled back.
It turns out Target has an app called Studio Connect that brings product designers and customers together so the designers can get feedback on their products throughout the process of creating them. The really shocking part, though, is that only 0.002 percent of Target shoppers have access to Studio Connect. What about me?!
No one knows for sure how one gets invited to use the app, but it seems like those who fill out the surveys at the end of their Target receipt may occasionally be invited to join. Once you’re signed up, you can field questions from designers who are looking for customer feedback on their latest products. You also can earn points that can be used toward scoring Target discounts and gift cards.
Even though we’re just hearing about it now, it turns out Studio Connect has been in use since 2016. Now that people know about it, though, more and more want to be included in the app. Again, fill out those surveys if you want to potentially get an invite, but remember — just 0.002 percent of Target shoppers ever get on the app, so your chances aren’t exactly great.
In the meantime, you can always try to make your influence known through the almighty dollar. The best way for designers to know if their products are a hit is if people are buying them. I guess Chip and Joanna Gaines can personally thank me for the positive reinforcement on their Hearth & Hand With Magnolia line!