Tinder’s really been showing its true colors lately, and we’re into it. Not only did the dating app recently ban a bigoted man from swiping for life, but tomorrow, in honor of International Women’s Day, Tinder will launch a Twitter campaign to support pro-woman causes. The first 2,500 people who Tweet using the hashtag #FundHerCause will get $100 to donate to a female-centric charity of their choice.
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Here’s how it works: Starting tomorrow morning, March 8, at 9 a.m. ET, the app will send those who Tweet @Tinder with the cause they care about — like women’s rights or education — a code to unlock a $100 donation to one of 12 pro-woman charities that were chosen in partnership with Pledgling, including Planned Parenthood, Becky’s Fund, UN Women and more.
You don’t have to mention which specific charity you want Tinder to give to; just tell them what matters most to you (in 140 characters or less), and you’ll be able to select a charity from their list that furthers that cause.
While we’re definitely grateful that apps like Tinder exist for dating hookups, we’re more psyched about the charitable hookup they’re providing women tomorrow — so, props to the masterminds behind this feminist campaign.
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