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New pubic hair beauty oil is appropriately named Fur

Ah, pubic hair — the enemy of women the world over. We spend so much time, money and effort on landscaping our intimate area because we were once told it was unsightly and even unhygienic. But is it really either of those things?

It’s certainly not unhygienic, according to science. In fact, part of its evolutionary purpose is to protect us from bacteria-borne diseases. As far as being unsightly, I suppose that’s a judgment call, but riddle me this — did you ever look at a Renaissance nude with pubic hair and go “ew”? Yet for some reason our modern culture has developed such a strong stigma around it (especially on women) that we feel it’s our obligation to regularly exorcise those dark, nether region curls.

More: Now you can braid hair in Nebraska without getting arrested

I’m ready for the trend to be over. I’d like to put down my razor and embrace my pubes again. If you feel similarly, there’s a new product on the market that will help you welcome back your pubic hair in style and make it feel softer than it ever has before. It’s called Fur, and it’s a luxurious hair oil specifically for your bush.

The brand’s tagline says is all: 

“Few things in life are certain, but pubic hair is one of them. Fur is the first line of products that cares for pubic hair and skin. Our products give your pubes a chance.”

The best part is, unlike the rest of the world, the brand doesn’t discriminate against people who still want to remove their hair down there. Instead, they offer a specific product to help them with their stubble.

More: Women banned from Instagram for being too hairy down there

However, they do want to encourage you to let your pubes grow free again. The creators, like me, are tired of this all-bare trend that’s been going on for far too long. It’s time for us to return to our roots and remember why our bodies created pubes in the first place.

The company was founded by two sisters — Laura and Emily Schubert — who fervently believe we need to change how we treat the most delicate part of our bodies. “Our pubes are handled as a problem, and removal as the primary treatment,” Laura told Fader. “[However], there is something supremely elegant in accepting and caring for what comes naturally to you.”

If we change how we look after our downstairs areas (I’ll stop with the euphemisms), perhaps our attitude toward our natural, furry state will change too. I, for one, welcome a product that would teach us to treat our pubes like men treat their beards — with respect.

So far the Schubert sisters have had a lot of positive reinforcement from the press but a lot of divided opinions from the average consumer. “I find people either love it or they hate it,” said Laura. That’s to be expected considering it’s a totally new concept. However, the girls are not discouraged. It means Fur is intriguing enough to spark debate, which usually indicates that a change in perception isn’t too far behind.

I, for one, will be ordering a bottle just as soon as my pubes grow back, although it might take a moment, as they’ve endured more than a decade of shaving, waxing and depilatory-ing.

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