Dancing vagina aims to teach important lesson about consent (WATCH)

Mar 2, 2016 at 7:01 p.m. ET
Image: Project Consent

"If it's not yes, it's no." That's the message behind a new video campaign about consent, which features a dancing vagina, a bouncing boob and a lively penis to illustrate what consent means.

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Founded in 2014, volunteer-based nonprofit campaign Project Consent aims to raise awareness of the ways in which rape culture is harmful in our society and promote positive conversation around the issue of consent.

The new video campaign consists of three short animated clips that get a very simple point across: consent isn’t complicated.

The videos are fun and even funny to watch, featuring animated body parts engaged in safe-for-work activities from laughing to dancing. However, they come from a serious place: a culture where rape victims are stigmatized and sexual assault is swept under the rug.


On the relevance of consent, the campaign says, "By promoting consent, we are reminding society that violations of someone's agency should never be taken lightly. Rather than continuing to teach that the blame is on victims, we want it known that consent is always an established right, not a removable luxury. Creating a consent-based culture is the groundwork to battling sexual assault as a whole, and while we don't expect it to eradicate sexual assault altogether, we believe that it's a message worth putting out there."


The videos were produced by Toronto-based advertising company Juniper Park/TBWA.

"The goal of the campaign is to get people to see consent differently," Chief Creative Officer of Juniper Park/TBWA Terry Drummond said in a statement to Fast Company. "It isn’t a messy and complicated issue. Again, it’s simple. If it’s not yes, it’s no."


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Watch the Project Consent "Laughing" video below, and check out the other videos on the Project Consent YouTube channel.


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