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5 Ways I made my company’s expo booth stand out

Roxane Soucy

The goal as a booth exhibitor at any venue is to engage the attendees. Yes, conferences, conventions and expos can be boring, but it doesn’t have to be that way.

My company, My Indey just wrapped up a successful expo this past weekend giving demonstrations to folks with low vision.

No matter the crowd, by keeping in mind the five senses, you can create an unforgettable experience for your visitors. This leads to long-lasting business relationships with customers, clients and contacts. The fun booth gets all the guys and gals!

Be the expo eye candy

Create the wow factor with layers on the booth table. Display items, poster boards and materials at varying heights to invite curiosity. Dress the part. You know your industry and your customer base. Wear clean, appropriate clothing to make the best impression — it really does matter. Think about your prospective audience during planning. What kind of swag would be useful? Don’t just logo something that will be tossed into the trash. Our cloth screen cleaners were a hot item. Be creative.

Get them buzzed

Uplifting background music, friendly greetings and cheerful introductions all create a buzz in the air. People will be drawn to your booth. It’s a subconscious thing. With our audience, Katy Perry’s “Firework” song generated great attention. While chatting it up with visitors, really listen to them and offer thoughtful responses.

Be fresh

Speaking of subconscious things, smell is a very powerful sense. Odors create atmosphere and transport our minds to different places, good or bad. Lightly mist the display table drape with a pleasing scented spray. Use one that is not too heavy or overpowering — keep it fresh or fruity to gift your visitors with a dose of happiness.

Taste the rainbow

A pretty bowl of candies or mints may be just the thing to lure people into your booth. Select ones that are individually wrapped — it’s just good hygiene. Keep it simple, and a whole pot of gold full of possibilities exists within reach to engage visitors. This brings us to the final tip…

It’s all in the wrist

Avoid sitting behind the display table, hiding or playing with electronic devices. Those habits create a physical barrier. Many potential customers, clients or contacts just stroll on by. Why would they stop? Stand in front of the table, smile and shake hands. Enjoy some human contact, and you will be rewarded with expo success while having fun.

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