Sainsbury's Christmas advert just stepped things up a notch (WATCH)
Another day, another Christmas advert doing the rounds. But this one is definitely worth a mention.
Sainsbury's festive ad for 2015 features a much-loved literary cat, Mog, who has been delighting kids since 1970 with "Mog the Forgetful Cat."
Mog's creator Judith Kerr killed off the much-loved literary kitty in the 2002 book "Goodbye Mog" but she's come back to life for the Sainsbury's Christmas ad and it's a cracker.
This advert isn't just incredibly cute — it has an important message: "Christmas is for sharing." Kerr, who has a cameo in the ad, has written a a new Mog book to coincide with Read On, Save The Children's campaign to improve children's literacy and cut the number of children who leave primary school unable to read well.
The charity's mission is to ensure that by 2025 every child is a confident reader by age 11.
Save The Children's Tanya Steele told the Metro, "1 in 5 children will leave primary school unable to read well. The figures are worse for children living in families facing poverty. Many of us know that learning and education is a key ticket and a means out of poverty."
A Mog soft toy will also be released and all profits raised will go to the Read On campaign.