Awareness campaign exposes double standards in sports coverage (VIDEO)

We’ve seen it happen all too often on the red carpet: Female celebs are asked, “Who are you wearing?” instead of important questions about their new work. The double standards extend to the sports industry, too.

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That’s why the new #CoverTheAthlete campaign is so brilliant. It brings attention to the stupid, sexist questions female athletes are so often asked, by asking the very same questions to male athletes.

The video sees athletes being asked questions like, “Removing your body hair gives you an edge in the pool, what about your love life?”, “Any response to recent comments about your girlish figure?” and “If you could date anyone in the world, who would you date?”

Speaking of their mission, Cover The Athlete wrote on their YouTube video, “Sexist commentary, inappropriate interview questions and articles commenting on physical appearance not only trivializes a woman’s accomplishments, but also sends a message that a woman’s value is based on her looks, not her ability. And it’s much too commonplace.”

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“It’s time to demand media coverage that focuses on the athlete and her performance, not her hair, clothes or body.”

This campaign is a brilliant start to revealing the industry’s injustices (although it must be noted that they are not the actual responses of the athletes featured in the video, but questions asked of female athletes in general), and we hope it’s the first step towards the end of those sexist, demeaning questions.

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For more, watch the campaign below.

Do you agree with us in thinking this campaign is brilliant and smart? Let us know your thoughts in the comments below.


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