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ModCloth is ditching their plus-size section for an amazing reason

ModCloth — long a go-to for feminine and flirty clothes — took a huge step Wednesday toward ending the delineation between “regular” and “plus-size” clothes.

The retailer announced that it will no longer have a separate section for plus-sizes. Now, when you shop, you’ll find the plus-sizes — now called extended sizes — listed right alongside others on the product page.

If we could give a website a high-five, we’d be giving one to ModCloth right now.

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The reason why they’re making the move? It’s simple.

“I think there is still an outdated notion in the [fashion] industry that ‘plus’ should be separate because it’s less aspirational, or because that consumer is less fashion-forward, or less willing to spend on herself,” ModCloth’s founder, Susan Gregg Koger, said on the company’s blog. “But what we’re hearing and seeing from our community is that it is simply not true.”

The move comes on the tail of the #droptheplus campaign designed to stop separating people through labels. Actress Melissa McCarthy, who is launching her own clothing line Seven7, told Refinery29 that her designs will have to be displayed in the same place as smaller sizes in order to have the privilege of selling her clothes.

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“I don’t like the segregated plus section. You’re saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section.’ I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it,” she said. “… I said, ‘Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.’ And they said, ‘Okay (sic).'”

There’s still a way to go to stop separating women by clothing size, but it’s definitely going in the right direction.

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