When you’re walking down the street, how often do you talk to the other people around you? Smile? Even make eye contact? If you’re like most Americans, the answer is as little as possible. You’ve got things to do, places to be, people to see … and that’s exactly what Rainn Wilson’s production company, SoulPancake, is working to change.
The Office star’s company teamed up with the Hershey company to drop dozens of tiny parachutes connected to paper Kisses (shaped like the company’s chocolate versions) on an outdoor mall with a challenge on each one: do a little something nice for someone else.
The result? Is hard to deny. Check out the unscripted magic caught by hidden cameras:
OK, so if a stranger just walked up to you and threw out their arms for a hug, it might be a little weird at first. But high fives, door holding, smiles … it’s all so simple. And yet we don’t do it, or don’t do it nearly as much as we could.
If this really happened on a daily basis, can you imagine how much lighter you’d feel walking down the street? How easy it would be to feel like the world was with you — rather than against you — on even the worst day? We could all use that extra boost in our day, couldn’t we?
“It seems we are growing less present and aware of our surroundings,” Golriz Lucina, creative director of SoulPancake, said of the initiative. “Making a connection with a stranger, and even our friends and loved ones, seems like a lot of effort; and we get caught up in the busyness of our everyday lives. For the #ShowYouCare initiative, we set out to joyfully remind people that taking a moment to show you care, is actually our second nature as humans. We all want to feel connected to each other — and a small act of kindness, even just looking someone in the eye and smiling, can really impact the world in a positive way.”
And consider this: a simple “show you care” moment doesn’t just help someone else. Science has actually found that smiling often can help re-wire your own brain, so it makes positive patterns more often than negative ones.
So what do you have to lose?