We’re all talking about H&M right now and it’s not just because the next big designer collaboration is on its way.
The latest campaign from the high street giant is a super slick video that promotes diversity and celebrates all that is fun about fashion, while delivering a serious message about sustainability.
“Close The Loop” features no less than 69 models of all shapes and sizes, from different backgrounds and with very different personal styles. It is, without a doubt, the most diverse fashion campaign we’ve ever seen.
We’ve got dapper Sikhs.
We’ve got underarm fuzz.
We’ve got a glamorous older lady rocking turquoise hair.
We’ve got a transgender princess.
We’ve got a redhead wearing red.
And we’ve got Iggy Pop in all his topless glory.
Watch the full video below and remember that there are no rules in fashion but one: recycle your clothes.
“Close the Loop” is part of H&M’s drive to make fashion more sustainable. Join in by taking a bag of old clothes or fabric to your local H&M — they’ll recycle it and give you a £5 voucher off your next purchase. You can also shop from their Conscious collection or Close The Loop recycled denim collection.