#ThisGirlCan hits Wimbledon and we can't think of a better combination
Launched in January of this year, Sport England's This Girl Can campaign won the Gold Lion Award for tackling gender inequality but more importantly it has inspired women all over the country to get active regardless of their fitness level. With about a third of the female English population doing no form of exercise at all this campaign couldn't have come at a better time.
Featuring images of real women getting active, cellulite and all, the campaign aims to break down the barriers that often prevent women from getting active and involved in sport. Sport England's chief executive, Jennie Price, told the Huffington Post, "I want every girl and woman who sees this campaign to feel she can do anything she feels like doing when it comes to sport and exercise, to be brilliant or just do it for fun, to wear what she wants, look how she wants, and to know no one is entitled to say this girl can't."
As Wimbledon kicks off in London this week it makes sense to extend the message using tennis pro Heather Watson. Women are vastly underrepresented in sport making it crucial to put the women involved in one of the country's biggest sporting events in the spotlight. Watson is probably already a role model for aspiring tennis players but using her face to spread This Girl Can's message may extend beyond tennis and encourage women and girls to get active in a way that works for them.
Featuring professional atheletes is a great way to promote women in sport and bring the appeal of the campaign and its message to a wider audience. However typically photos promoting the campaign feature real women getting active in various ways with catchy slogans that are honest and inspiring. You don't have to be a tennis pro to get active, you just have to get out there and get moving. If you need some inspiration to get up and move your body, just follow their Twitter account.