All hail the makeup-less selfie trend taking Instagram feeds by storm as women everywhere photograph their bare faces to show the world what is truly, as Tyra Banks would like to refer to it as, raw and real.
It is extremely important for women to recognize the beauty of their natural selves behind the cosmetic mask and this is definitely a movement I support. However, wearing makeup does not signify an insecurity, nor does refusing to post a photo makeup free. There is power in makeup and beauty vlogger Nikkie of NikkieTutorials posted a video that’s helping end the makeup shaming.
And women are getting on board. I have left the house bare-faced and lived to tell the tale. However, I became a beauty writer for a reason. I enjoy makeup and continue to be blown away by the ways it can transform someone’s overall look. But that doesn’t mean I’m afraid to go without it.
Yes, there are probably many women who do hide behind beauty products as a result of their insecurities but it should not be conventional wisdom that women who choose to wear makeup are insecure.
“Nowadays, when you say you love makeup, you either do it because you want to look good for boys, you do it because you’re insecure or you do it because you don’t love yourself,” Nikkie states in her video. “I feel like, in a way, lately, it’s almost a crime to love doing your makeup.”
There are far worse things in the world than a woman who chooses to wear makeup to feel good about herself. And there’s no harm in it. So, makeup lovers are taking a stand across social media platforms by posting selfies using #PowerofMakeup to create an archive of women’s photos showing their faces half dolled up, the other left untouched.
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Nicht erschrecken! 😜 Die #Veränderung, die man mit Make-up alltäglich bewirken kann, finde ich immer wieder erstaunlich. Und das jetzt mal so in direkten Vergleich zu sehen, ist ziemlich witzig 😉 Mein kleines Ritual morgens macht mir viel Spaß, ich "spiele" einfach gern mit meiner Schminke 💄 Mich zu schminken ist für mich ein Weg, kreativ zu sein, ich fühle mich wohl damit und hab ne Menge Freude daran. So, genug Mädchen-Bla-Bla, ich geh mit mal eben auch noch die andere Gesichtshälfte anmalen 😄 #mafflumomente #julijubelei #whyiwearmakeup #thepowerofmakeup #nikkietutorials #nofilter #selfie #instabeauty #instablogger
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The gorgeous ✨@taybwhite✨ showing her 💪#powerofmakeup #beforeandafter featuring our #iconiclashes 😍 Video on this look is now on her YouTube channel 💚💚 Wearing @makeupgeekcosmetics cocoa bear and frappe, @anastasiabeverlyhills artist palette, @houseoflashes iconic and @doseofcolors stone liquid lipstick 💚 #houseoflashes #lashesonfleek #lashesfordays #wakeupandmakeup #iconic #falselashes