The Pitch: Gina Pell sells LOLy

Jun 24, 2015 at 10:00 a.m. ET

Did Gina Pell convince you in her 60 seconds? Her app, LOLy, allows you to get a lot more creative in how you express yourself to your friends. Plus, everyone needs a cloud emoji that pukes rainbows!

Name: Gina Pell

Position: Chief creative, LOLy Studios

What you're pitching: I'm peddling the LOLy, supersized animated GIFs and stickers with an attitude for iPhone iOS8. Free in the App Store. I made the app mainly for women over 40, like me, who can't read those teeny emojis and who want to text funnier smart-ass images to their friends.

Hails from: San Francisco

Birthday: Oct. 13, sometime in the 20th century

Personal life: Married with two kids

Priors: Founding content chief of, former chief creative officer at Joyus, alma mater University of California, Berkeley

Pitch inspired by: I guess I did the pitch to get more downloads. More people using LOLy means more enjoyment and satisfaction for me to create more LOLys. I certainly didn't make this app with any intention of making money. I just want to make people smile.

Mentor(s)/people who inspire: My husband, Dave Pell, creator of NextDraft, has always been my creative sounding board.

Words to live by: Cherish the people, things and experiences that make you happy to be alive.

Last read/watched/listened: A Wild Sheep Chase by Haruki Murakami

Expert in: My nickname is The Funmaker.

Social: @GinaPell

What does it take to change someone’s mind? To convince them to buy a product, modify their daily routine or completely make over their lives? Could you sell someone on an idea in under 60 seconds? We invite you to try. But remember — the clock is ticking. To participate in The Pitch or recommend someone you know, contact us at