Livia Firth brings the green carpet to the Cannes Film Festival

We can always count on Livia Firth to bring eco-friendly fashion to the party and she rocked up to the 2015 Cannes Film Festival wearing a Beautiful Soul purple print dress and carrying an Aspiga Beach clutch.

Beautiful Soul describes its label as being “committed to a conscious approach to fabric sourcing, environmental impact and is committed to local, UK-based production [and] supporting the regeneration of UK manufacturing and textile production,” while Aspiga Beach prides itself on “helping to fight poverty through trade” by working with small Kenyan suppliers.

Livia’s commitment to eco-friendly fashion goes well beyond her wardrobe. She’s the executive producer on The True Cost, a documentary exploring the impact the fashion industry has on the environment which is screening at Cannes this year. At a Cannes reception movie mogul Harvey Weinstein said, “This movie’s going to shock the fashion world.”

Video credit: Untold/YouTube

Photo credit: Livia Firth/Instagram

The film’s director Andrew Morgan revealed how Livia helped get the project off the ground by introducing him to some of the biggest players in the eco-fashion industry, such as Stella McCartney who was interviewed for the film.

More: Celebrity selfies not welcome on Cannes red carpet

Livia, who is also in Cannes to support husband Colin Firth and his film Genius, is passionate about vintage clothing too; she posted an Instagram picture of herself in an amazing 1970s Missoni dress yesterday captioned with the hashtag #clotheswithstories.

Photo credit: Livia Firth/Instagram

As the creative director of Eco-Age and founder of the Green Carpet Challenge, Livia Firth has been appointed a UN Leader Of Change and recognised with the UN Fashion 4 Development Award.

In 2014 she won the Rainforest Alliance Award for Outstanding Achievement in Sustainability and the Honorary Award of the National German Sustainability Foundation.

The True Cost will be released on Netflix.

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