This symbol we all recognize as the women’s bathroom just got a whole lot more interesting and inclusive thanks to a tech company investing in the way we see women and girls through the #ItWasNeverADress campaign.
This week, at a conference to promote women and girls participating in tech, Axosoft, a tech company, had this displayed, which was shared on Twitter by Jamie Kruger with the caption “CANNOT UNSEE”.
CANNOT UNSEE. pic.twitter.com/5MKLfnppRP
— Jamie Kruger (@thekroog) April 29, 2015
The sign is part of a larger campaign, which, according to Axosoft, “…is an invitation to shift perceptions and assumptions about women and the audacious, sensitive and powerful gestures they make every single day.”
Here’s the lady genius behind the #ItWasNeverADress campaign, Tania Katan, a high-profile artist, activist and author who was hired by Axosoft just three months ago with the righteous title “Curator of Code.”
— Hayley Ringle (@PhxBizHayley) April 27, 2015
Katan was hired by CEO Lawdan Shojaee, who just took over the reins of the company from her husband in October. It’s Shojaee’s belief in education and in inspiring more girls to want to participate in technology that inspired the project, Katan says.
“They wanted an evangelist,” Katan said at the Girls in Tech conference on Monday. “As a creative artist, I’m used to breaking barriers. I really don’t belong in a tech space.”
The message is about “disruption” that, in the tech world, means creating new technology that forces people to completely reimagine the way something is done. Now Axosoft is doing the same thing for gender stereotypes, and it’s remarkable.
“Girls and women in tech are kind of unseen and uninvited to the table,” Katan adds. “So there’s an urgency there to tap into girls as really valuable resources for the future of the tech space.”
The benefits of this kind of fresh perspective is good for everyone, not just the ladies. Gender stereotypes aren’t good for our men and boys either. This tiny tweak to an age-old sign celebrates girl power and expands the definitions of what we can all be at the same time.
Like the campaign’s website says, “When we see women differently…we see the world differently!”
Here’s Axosoft’s Curator of Code Tania Katan talking about the #ItWasNeverADress campaign.