Here's your afternoon cry courtesy of Hallmark (VIDEO)

Apr 28, 2015 at 7:30 p.m. ET
Image: Hallmark/YouTube

This beautiful commercial from Hallmark introduces us to Alex and his mom, and will make you want to pick up a pen and write your own mom, or at least call her.

I don't know about you guys, but I love my mom, I love all moms and I especially love Pam who seems like an utterly wonderful mom.

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I find it so touching and awesome that this commercial features such a beautiful kid and his mom and just in time for Mother's day. Thanks to Hallmark, who now owes me new mascara.

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