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How Jaffa Cakes won the solar eclipse 2015 without even trying

After days of beautiful clear skies and a growing sense of excitement — admittedly mainly among the under-10s and the astronomy geeks out there — many Brits woke up this morning to a thick blanket of cloud and a realisation that the solar eclipse of 2015 may be a bit of an anticlimax.

Luckily those who prefer to be entertained by what’s on their computer screens than in the sky had plenty of eclipse action to look at today. No marketing team worth their salt missed the opportunity to make some money out of this morning’s natural phenomenon. However it seems we were in a nostalgic mood, as the most successful campaign appears to be one from 16 years ago when the U.K. last had a total solar eclipse. The Jaffa Cakes ad created for the 1999 eclipse went viral today proving that sometimes the oldies are the goodies.

Video credit: CultOfJaffa’s channel/YouTube

These are good, but not as good as Jaffa Cakes: 

And, of course, the occasion couldn’t have passed without several thousand social media mentions of Bonnie Tyler, who is bound to have seen her bank balance rocket today as the royalties poured in:

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