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Kim Kardashian’s new hair color will make you do a double take (PHOTO)

Leave it to Kim Kardashian to get the internet all hot and bothered over a dye job. The reality-star-turned-genius-businesswoman debuted platinum blond hair today in Paris.

While at first I wasn’t a huge fan of the new color, I came around to it approximately 30 seconds later. (FYI: In internet time, that’s about five days.)

If you feel like you’ve suddenly come down with a case of the déjà vus, know that this isn’t the first time she’s gone blonde. Back in 2014, she donned a blond wig that made headlines, because of course it did. And all the way back in 2013, she actually went all out and dyed it a different shade of blond after the birth of North West. And now in 2015…

Image: Getty Images

So far there’s no word on why she decided to make the change. But honestly, if I had her money and her stylist, I would dye my hair all the time for no reason. After all, it’s just hair, and you might as well have some fun with it.

More: How to go from black to blonde hair and totally own it >>

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