Looking for bold, colourful clothing that’s both comfortable and fashionable? Look no further than Camilla Franks, the designer behind the Camilla label. What’s so wonderful about her designs? Keep reading to see why you should check her out.
Australian designer Camilla Franks is no stranger to the fashion world, having launched her label seven years ago. Does she still get nervous leading up to Australian Fashion Week? “Yeah, but I’m used to it. But it still doesn’t get easier,” says Franks. “Someone said to me the other day, you know, doing Fashion Week is like giving birth. You go through all this pain and torture in the lead up, and once you’ve done it you want to go and do it all again.”
How she started out
Camilla Franks began her foray into fashion in the theatre, where she started designing flamboyant costumes to represent her characters. She quickly gained a reputation for beautiful costumes made from gorgeous fabrics that were also very wearable. Demand grew for her simple kaftan styles, and her line was born. Women all over the world flock to her label for resort and casual wear with her signature graphic prints and free-flowing designs. She is best known for her colourful kaftans, but her resort wear collection has expanded to include ready-to-wear items that cater to a variety of clients. She wants the woman who wears her fashions to be comfortable, colourful and relaxed.
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On day one of Australian Fashion Week in Sydney, Camilla Franks’ show had gathered the biggest crowd so far. Fans of her luxe resort fashion were eager to see what her spring-summer collection would bring. Her new collection, called Gypset, takes the wearer on a journey through some of the world’s more exotic locales, with inspiration from North Africa, Morocco, India and Japan. In addition to kaftans, this collection includes shorts, blouses, jump suits, swimwear and the “mantan” kaftan for guys.
What she believes
Her philosophy, that “All women have the right to look and feel beautiful no matter their age, colour, size or origin,” is unique in the fashion world, and is no doubt part of her huge popularity. Celebrity fans of her vibrantly coloured clothing include Oprah Winfrey, Lily Allen, Kim Cattrall, Kate Hudson, Fergie, Beyonce and Gwen Stefani. She has hosted trunk shows in Greece and Dubai, and has partnered with six-star Huvafen Fushi Resort and Spa chain, W Hotel, The Four Seasons Hotel and Qualia Resort. She has been featured as a guest judge on the hit show Project Runway Australia.
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Camilla ended her Australian Fashion Week show on a perfect note — a posse of adorable children, all decked out in mini-kaftans and resort wear. It was enough to make even the most stoic fashion editor smile.