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How to spot a fake profile on Tinder and other dating apps

Users of the popular dating app Tinder have reported an influx of fake profiles all promoting a game called Castle Clash.

Cara Delevingne

Image courtesy of Alberto Reyes/

If you use the dating app Tinder you might have received a strange message recently. The app has been invaded by bots promoting a game called Castle Clash. Marketing strategists around the world must be wishing they were the ones to come up with this clever tactic but the Chinese company behind Castle Clash deny it was their doing.

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Here are our top tips on how to spot a fake profile on Tinder or any other dating app…

Not making sense

The person behind the Castle Clash bots cleverly used small talk such as “hey” and “how are you doing?’ to convince users that the accounts were real. However, if you ask a specific question, the answer doesn’t make sense.

Promoting links

After a brief and generic chat the bots quickly move into promo mode, sharing a link to download the Castle Clash game. This is similar to the spam accounts you may have encountered on Twitter who often share promotional links.

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Deleted profile

If someone you’ve been chatting to suddenly vanishes from the app it may be that the profile was a fake. Tinder have informed technology website TechCrunch that they are doing their best to remove all fake and spam accounts.

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