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Selfies for cancer charity take social media by storm

Make a note of March 19, ladies — it may forever be known as #nomakeupselfie day Unless you’ve been hiding under a rock for the past 24 hours, this social media phenomenon in aid of breast cancer awareness is unlikely to have passed you by.

Cancer Research UK didn’t start the #nomakeupselfie campaign but the charity is certainly reaping the benefits.

How did the craze start? It’s possible that crime novelist Laura Lippman inadvertently got the ball rolling by tweeting a makeup-free selfie with the hashtag #itssokimnovak. Lippman said she felt bad after 81-year-old actress Kim Novak came under fire for her appearance at the 2014 Oscars ceremony and challenged other Twitter users to reveal themselves in all their raw beauty.

At some stage on Tuesday, the focus changed from makeup-free poses to raising awareness for cancer and cancer charities and thousands of women began posting bare-faced selfies with cancer-related hashtags like #beatcancersooner and #breastcancerawareness on their Facebook, Twitter and Instagram accounts, nominating their friends to do the same. Many have also donated to Cancer Research UK, which has resulted in a huge surge in donations to the charity — far more than it would expect over any normal 24-hour period.

Why Kim Novak was mocked by the media >>

How to take the perfect #nomakeupselfie

Too shy to post your makeup-free selfie for the world to see? Follow the lead of some of our favourite bare-faced celebrities


If it’s really too difficult, just scrunch up your face and cover your eyes. If it’s good enough for Beyonce…

Jessica Alba

Have a workout first. It will give you a nice sheen and you’ll be so high on endorphins you won’t care what you look like.

Lady Gaga

Find your best angle. If your features look too harsh face on, experiment with different angles and head positions.
Lady Gaga makeup free selfie
Photo credit:

Cheryl Cole

Don’t take selfies too seriously. Make a funny face and nobody will notice your spots/wrinkles/under-eye circles.

Annalynne McCord

Don’t let a few blemishes stop you. Your spots will appreciate going makeup-free.

Millie Mackintosh

Pout, pout pout. This is your chance to let your inner diva out to play.

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