When it was announced that Katy Perry would be the Super Bowl XLIX halftime act, we knew we were in for something awesome. Then she upped the game even more by announcing that Jeremy Scott, the creative director of Moschino (aka her fashion match made in heaven), would be designing her outfits for it.
Now the reason behind all this attention to her wardrobe is revealed — you will be able to buy Katy Perry’s Super Bowl looks in real time! Finally, shopping and football have come together in one event, and perhaps now there will be peace among the sexes. At least for one night.
Everyone who has access to the internet will be able to participate in this awesome shopping experience. If you’re watching the game on a Samsung Smart TV, LG TV or Roku streaming system, you can order Perry’s trademark outfits and products right on the screen. There will be a “buy” button that will appear on screen during her halftime numbers; anyone with a smart TV will be able to click on the outfit they want and buy it right then and there. Pretty awesome, huh?
If you don’t have a smart TV, you can still buy stuff, but you’ll have to do it through third-party sites like Twitter, YouTube and Shazam. On Twitter, @pepsi and @Visa will send tweets using Twitter’s “Buy Now” feature. YouTube and Shazam will be using a similar setup.
The mastermind company behind this awesome marketing scheme is Delivery Agent. This is the same interactive commerce provider that partnered with H&M to sell David Beckham’s line during last year’s Super Bowl. Implementing what they call “TV-Commerce” during a live event that draws more viewers than any other throughout the year is a giant step forward for commerce providers everywhere. If all goes according to plan, it will allow you to interact with a live performance in a super-exciting way, aka in a way that involves getting awesome outfits.
Now all we can do is wait and anticipate the craziness that Jeremy Scott and Katy Perry will bring to the event. Remember, his main inspiration comes from Barbie, McDonald’s, Shrek and SpongeBob Squarepants, so we’re likely in for something totally off-the-wall. But you know, in a cute, Katy Perry sort of way. Let’s just hope the Katy-Cats don’t break the internet during the Super Bowl. That would be bad.