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Soy and skin care: What’s the hype?

We know soy milk is a great alternative for dairy, and in the form of tofu, soy is an ideal replacement for meat in vegetarian dishes. But believe it or not, soy also deserves a spot in skin care products. We share just some of the reasons this humble bean has made an impact in the beauty world.

woman smiling into a mirror

Soy isn’t just something you might have on your plate in the form of tofu, tempeh or edamame at a Japanese restaurant; it’s something that can offer more than a few beauty-boosting benefits. Along with being a rich source of protein, soy is also said to be good for moisturizing and overall improvement of skin health, tone and texture, among its other positive attributes.

Accessing soy’s skin benefits


The issue with using soy as a beauty-boosting ingredient is that, in the past, refining whole soybeans would destroy much of what makes them an ideal skin care ingredient to start with. To keep those skin benefits intact, the beans need to be processed in a way that retains their naturally active benefits. The key is to choose products that are able to optimize the soybean and everything it can offer the skin. You’ll be getting the best soy has to offer with the AVEENO® Clear Complexion line of products. These products harness the many benefits of the natural soybean for immediate and long-term skin benefits with continued daily use.

How do they do it? AVEENO® has a patented soybean processing system that ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybean — meaning more bang for your soybean buck.

Soy’s beauty benefits

If you’re wondering how exactly the humble soybean can help your quest for softer, healthier, younger-looking skin, well, there are more than a few reasons it should have a place in your beauty regimen. Here are just reasons soy-containing formulas help:

  • Reduces the appearance of blotchiness and discolouration in the skin (meaning less need for makeup).
  • Smooths and softens skin texture.
  • Reduces the appearance of fine lines and wrinkles.
  • Improves skin tone and texture on the face and body.
  • Moisturizes the skin.
  • Vitamin E, a natural component of soy, along with anti-oxidant properties, work to protect the skin from environmental stresses.

More skin care tips

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