Ads sell much more than products and services. They push values and concepts of what success, family, beauty, happiness, love, femininity and masculinity should look and feel like in today’s society.
When SheKnows Media unveiled the results of its Fem-vertising study last month at Advertising Week XI, the advertising world took notice. It echoed what women all along have known – when it comes to advertising, we hold the purse strings.
Take a look at the results in their entirety below.