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DIY Brow pomade will be your new makeup must-have

As our obsession with big, bold beautiful brows grows, our product arsenal can quickly expand. It’s fun to experiment with different brow products for various levels of drama and effect but that can get pricey. If you’ve seen the pomades and brow mousses but don’t want to add yet another $20+ item to your Sephora basket, here’s how to easily and cheaply create your own!

DIY Brow Pomade: materials

You will need:

  • A matte eyeshadow in a color that matches your brows, or is a shade lighter
  • Hair pomade, either your guy’s grooming clay or a lighter styling paste
  • A clean mascara wand or spoolie
  • Small utensil for mixing (I like to use the opposite end of a spoolie or a brush handle)
  • Synthetic angled brush for applying


1. Create loose powder from eyeshadow

DIY Brow Pomade Step 1

First, swipe a clean mascara wand across the surface of your eyeshadow, creating a loose pigment.

2. Scoop a pea size amount of styling paste

DIY Brow Pomade Step 2

Scoop out a bit of styling paste/clay/pomade, about the size of a pea. The type of styling product you choose will depend on the texture and hold you want. A product like Aveda’s Light Elements Defining Whip will create more of a brow mousse, while a grooming clay, paste or wax will create more of a true pomade and have greater hold.

3. Mix the power and the paste

DIY Brow Pomade Step 3

Use a toothpick or end of you mascara wand to incorporate the pigment and styling product together.

4. Apply!

DIY Brow Pomade Step 4

Now dip your synthetic angled brush into your newly created pomade and apply in short strokes, building the color gradually. As a bonus, you can even use this as a root touch up!

DIY Brow Pomade Step 5

DIY Brow Pomade Step 5a

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