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6 Powerful activism campaigns inspired by the Ice Bucket Challenge

The Ice Bucket Challenge for ALS has gone outrageously viral. By now you have probably seen or participated in this challenge on your Facebook feed. The good news is that the Ice Bucket Challenge is working — it has greatly exceeded expectations. Challengers are now using the ice bucket as a platform to promote new causes.

According to the ALS Association, the Ice Bucket Challenge has raked in more than $100 million in global donations. This fundraising is outstanding compared to the $2.8 million raised for ALS in the same time frame last year. If you’ve donated or participated, then you deserve a pat on the back.

But some argue that you can have too much of a good thing. Ice Bucket Challenge videos have flooded social media. Everyone and their mom, including celebrities, are doing it. It was only a matter of time before people got sick of the challenge and tried to put their own spin on it.

1. Dirt Bucket Challenge
What are Californians experiencing the state’s worst drought in almost 20 years to do? The answer is simple: Conserve water, and raise awareness for ALS in one fell swoop with the #DirtBucketChallenge. California Dirt Bucket challengers requested donations for ALS and Canine Companions for Independence.

2. Horse Urine Challenge

The awesomeness of the Ice Bucket Challenge has spread to China. Environmentally conscious DJ Yang Yue dumped a bucket of freezing horse urine on his head to conserve water and promote the China-Dolls Center for Rare Disorders charity.

3. Rice Bucket Challenge
Indian journalist Maju Latha Kalanidhi created a #RiceBucketChallenge spinoff to donate buckets of rice to those in need, raising awareness for the alarming hunger crisis in India.

4. Rubble Bucket Challenge
Journalist Ayman al Aloul introduced the Rubble Bucket Challenge to rally support for Palestinians living amid the destruction in Gaza. U.S. #RubbleBucketChallenge participants have raised awareness by taking the challenge in front of the White House.

5. Pie-in-the-face Challenge

Father Randy Nester created the Pie-in-the-face Challenge to support his charity, Bennett’s Bears, in honor of his 4-year-old son, Bennett, who has cancer. Each pie in the face aims to “Whip Childhood Cancer” with a $46 donation to a children’s cancer charity, along with a public challenge to new participants.

6. Toilet Water Challenge
Matt Damon is everyone’s favorite celeb activist and cofounder of After being challenged by Ben Affleck and Jimmy Kimmel, Matt dumped icy toilet water on his head to raise awareness for both ALS and the clean water crisis in the developing world.

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