Greetings, new friends! I’m Laurel Pinson, the editor-in-chief of StyleCaster Media Group, and we are absolutely thrilled to be joining the SheKnows family.
Before my current gig, I wrote about shopping for Lucky Magazine, raided sample sales and interviewed designers for NBC, and may or may not have starred in a few videos for New York’s Taxi TV. Over the course of my career I’ve learned a lot of things, including these three: (1) Size doesn’t matter — fit matters. (2) You can transform any outfit with a belt. (3) My love of high heels is inversely proportional to my ability to walk in them. (Full disclosure: I once sprained my ankle in a spectacular pair of wedges.) I’m a big believer in the transformative power of style, and I’m a great lover of cheeseburgers, so-bad-they’re-good action movies and The Big Lebowski.
A little bit about StyleCaster: We’re a lifestyle platform that combines forward-thinking, social-savvy programming with dazzling original features and, well, seriously fun stuff to read. There are four sites under our umbrella: Beauty High, your up-to-the-instant source for fun, fearless beauty, which will show you how to rock the latest beauty trend (and teach you how to quit that nasty nail-biting habit, too); The Vivant, which will show you how to lead a more imaginative life (starting with, say, Chef April Bloomfield’s tips on how to make the perfect burger); Daily Makeover, your source for honest advice and genius tips on how to uncover your best look — from tips on how to organize your beauty products to the latest celebrity hairstyles; and our flagship, StyleCaster, which offers style inspiration galore and genius advice on what to wear (like the 7 secrets of highly stylish people), along with seriously fun entertainment round-ups like 25 famous guys you forgot were on Sex and the City. Sure, I’m biased, but you’re gonna love us.
What can you expect to see coming up, dear reader? Fall fashion and beauty trend reports, up-to-the-instant dispatches from New York Fashion Week, and a round-up of this year’s 50 most stylish New Yorkers — all photographed on the streets of Manhattan. Sounds pretty good, right?
SheKnows and StyleCaster have long had a similar mission — to empower and delight women — so we couldn’t be happier to be joining forces. So read, watch, share and enjoy — this is just the beginning!