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Ad exec on leave after vicious transphobic rant

We’re warning you: This article contains excerpts from a piece that uses strong, hateful and potentially triggering language.

Gavin McInnes, the CCO of creative New York ad agency Rooster, has been asked to take a leave of absence after penning a vicious article for Thought Catalog entitled “Transphobia is perfectly natural.”

Now, the title may be worrisome, but there could be some sort of click-baity, gotcha article beyond that, right?

No. It’s bad. It’s really, really, really bad. A few of the tamer excerpts: 

“Haven’t you seen all the totally functional, happily married, normal trannies walking around? They aren’t all dead, you know… They’re non-heteronormative. In fact, the only thing more normal than castrating yourself and taking tons of hormones to grow tits is chopping them off.”

“I kid. I kid. Of course it’s fucking unusual. We’re all transphobic… They are mentally ill gays who need help, and that help doesn’t include being maimed by physicians. These aren’t women trapped in a man’s body. They are nuts trapped in a crazy person’s body.”

OK, enough. You get the idea. The piece has been flagged as hateful on Thought Catalog’s site, and why link to it? If you want to read the whole thing, you won’t have a hard time finding it.

This piece of written excrement was posted this week, and it wasn’t long before it was receiving the kind of negative backlash it undoubtedly was crafted to incite. After all, McInnes has a history of writing articles for Thought Catalog so aggressively foul many people consider them satire. Take for instance, the classic “Hey, Ladies! Short hair is rape!” Is he kidding or isn’t he? It’s all part of the intellectual journey!

However, his transphobia piece had a lot of people questioning whether such an auteur should be heading up an ad company that does business with big names like Vans and Office Depot. Internet communities called for a boycott of Rooster’s clients. On Friday, Rooster responded, saying through a representative that the company was “extremely disappointed” and that McInnes was asked to take a leave of absence while they contemplate what to do.

In the meantime, we will contemplate this: Is Gavin McInnes the world’s worst satirist, or the world’s best troll?

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