Now, true to form, Martha is making drones happen in a big way.
Stewart took to Time.com to sing the praises of the iPad-controlled drone, which she is apparently using to take aerial photos of her spectacular, meticulously manicured properties and equally exquisite parties. She’s also unintentionally hilarious.
“In just a few minutes I was hooked,” Stewart writes. “In near silence, the drone rose, hovered and dove, silently and surreptitiously photographing us and the landscape around us. The photos and video were stunning. By assuming unusual vantage points, the drone allowed me to ‘see’ so much more of my surroundings than usual. The view I was ‘seeing’ on my iPad with the help of the drone would have otherwise been impossible without the use of a private plane, helicopter or balloon. With any of those vehicles, I would have needed a telephoto lens, and all of them would have made an unacceptable commotion on the beach. What’s more, I would not have been in the photos!”
Her essay proves unequivocally that whether Martha Stewart is talking about baking the most complicated cookies on the planet or flying her drone, she’s still every bit the lifestyle guru and style setter she’s always been. She uses the opportunity to talk about design perspective and the opportunities drones offer to view designs from a vantage point until just recently only available to people with private helicopters and balloons — you know, like Martha.
“One of my farm workers used his drone, a DJI Phantom flying camera, to capture amazing images of my 153-acre farm in Bedford, New York,” Stewart writes. “Suddenly we could see with astonishing clarity the layout of the open fields, the horse paddocks, the chicken coops, the greenhouses, the hay barn, the cutting gardens and henhouses, the clematis pergola and the long allée of boxwood. The photos were so good I posted them to my blog on Marthastewart.com. The response was phenomenal!”
153 acres? Yowza, that’s a lot of property to explore, drone or no. Or for her workers to explore with their drones or whatever. Also, if anyone knows what a clematis pergola is, could you make a note in the comments?
The full essay is worth a read and offers a lot of cool details about famous designs achieved without the benefit of an aerial view, like Henry IV’s design of Paris or the Peruvian Nazca lines.
You have to give it to Martha, she’s been educating us about lifestyle and design so long it’s like we’ve collectively forgotten what a treasure she is. This effortless jaunt into the intersection of unmanned aircraft and her gorgeous gardens is just the latest reminder.
Drones are trending.
— Martha Stewart (@MarthaStewart) July 30, 2014