Imagine this: You’re in the grocery store, mindlessly wandering down the aisles, following your list, when you see it… a deal you can’t resist. The packaging is perfect, and the price is just right. But once you get home, the deal doesn’t look so appetizing. Are you the victim of a marketing ploy? Or is it just an innocent case of buyer’s remorse?
It’s happened to the best of us. We’re flipping through a magazine when we stop short on a glossy advertisement. The model looks gorgeous, and her outfit looks like it came straight from one of your favorite Pinterest boards. It’s a dream come true. You go online, you order it and once it shows up at your door, you run to try it on. Fail. That outfit looks nothing close to what it did on Gisele.
Something similar happened to me recently with a purchase from a Victoria’s Secret catalog. And even though I have the bust to fill the swimsuit that dreams are made of, it does not come close to fitting me the same way it does Alessandra Ambrosio.
Surprisingly enough, this is done by companies on purpose, meant to trick you into buying something that they know isn’t what they’re selling. From fast food to groceries and, yes, even those glossy magazines, you would think that we would have learned by now thanks to the internet, but astonishingly, 50 percent of Americans still believe them. Blame it on a serious case of “hanger” (being so hungry that you become angry), vacation desperation or longing for family fun, we still buy a product hoping that we’ll receive the same satisfaction we feel when looking at the advertisement. And with these gnarly tricks, who can blame us?