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Launches we love: Jessica Alba collabs with Target


Good news! Jessica Alba’s line of eco-friendly beauty and baby products will be in Target starting in June.

Get ready to spend even more money on gear created by one of your favorite celebrities.

No, the company isn’t launching another fabulous designer collection. This time, the place where we deposit our paychecks — otherwise known as Target — is partnering with Jessica Alba to launch products from The Honest Company in stores.

Honest Company conditioner

Starting June 15, Target will sell products from the successful line of eco-friendly products, ranging from hair and beauty products to household products like dish soap and laundry detergent. will also feature 150 exclusive products, including bug spray, produce wash, dish towels and more. The best part? Most of the products will be affordable, with prices starting at $4.95 and going up to $124.95.

Honest Company body oil

The mom of Honor and Haven is just as thrilled as we are about her company’s latest retail partner.

“As a busy working mom, I know you can’t always anticipate when you’re going to need something. It’s great to have a partner like Target that offers convenience and great values at any given moment,” she said in a press release.

Honest Company bubble bath

Alba was inspired to start her forward-thinking company after the “baby-safe” laundry detergent she used when Honor was a baby ended up giving Honor a rash.

Honest Company sunscreen

“I was trying to find better quality products and it was really hard to find a company that I could trust,” she told JustJared last year. “So I was like, ‘It would be so much easier if there were a company that did all the hard work and provided everything I needed, was affordable and easy to get.'”

Honest Company balm

We can’t wait to easily pick up some Honest gear at Target, but what we’re really waiting for is a clothing line designed by the fashion icon herself. C’mon Jessica, get to work!

Tell us: Are you excited about the new launch at Target?

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Product photos courtesy of The Honest Company

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