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Watch this viral Chanel Paris Fashion Week show


Leave it to Chanel to make a supermarket fashion show a thing. The brand’s mastermind, Karl Lagerfeld, turned a Paris market into a catwalk this week for the Paris Fashion Week Fall/Winter 2014 show. Watch it for yourself!

Everything in Paris is inherently more chic (it’s just the laws of fashion), so when Chanel decided to host their Paris Fashion Week show in a supermarket, we found the decision nothing short of genius. Chanel is known for their magical fashion shows, but this one took things to a new level of creativity.

If you’re going to stage a fashion show in a supermarket, you’d better commit, and commit is just what Karl Lagerfeld and his crew did. Karl even made an appearance in the grand finale as he walked arm in arm with a model who danced alongside him. Every detail, down to the Chanel Shopping Center shopping cart and the models play-shopping around, screamed brilliant and fresh. And really, would we expect anything else from Chanel?

Fashion’s elite and Hollywood darlings like Rihanna and Keira Knightley made appearances at the unique show and witnessed the swanky collection’s unveiling. So what can we expect from Chanel’s fall/winter line? Lots of metallics, tweeds, uber chic outerwear and flashy sneakers in all colors of the rainbow! Make sure you check out our fave piece of the collection: a simply perfect sparkly vest (fast forward to 1:17 to get a peek).

What a delicious collection, no?

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