Home by Novogratz: Not your typical design show
The newest design team to hit HGTV’s line-up is husband-and-wife collaborators Bob and Cortney Novogratz. The hip, always-pushing-the-design-envelope NYC couple manages to juggle seven children while overseeing dozens of design projects. In each episode of Home by Novogratz, they take on a unique project to create a distinct space that showcases their self-taught, downtown-chic aesthetic. Here’s the inside scoop on what drives the duo’s design process and their thoughts on the show.
A different spin
Whether it's a beach condo, family basement or elementary school music room, the show captures Cortney and Bob's renovations from conception to completion. What makes this show different from the dozens of other renovation-based ones like it? The Novogratz design process is truly a family affair – from brainstorming sessions at the family's kitchen table to enlisting their kids to help create art – making the show as much about family as it is about design. You get to know them as parents and designers.
In a family design show that delivers one-of-a-kind style to each of their projects, how does the couple constantly find new ideas? "We always come up with new designs similar to a songwriter writing new songs – we look at tons of blogs, books, magazines, movies. We love art and are constantly amazed and inspired by the tons of creative people out there."
Cortney and Bob go on to explain what keeps them fresh. "We are inspired by big cities, cutting-edge design, flea markets, fashion and music. We love getting older, yet love having youth around us – we listen, observe and learn from them." The show totally confirms their innate whimsy – you get the feeling they're the "cool" parents, in addition to being cutting-edge designers.
The couple, who were also stars of Bravo's 9 by Design, pride themselves on taking chances – like building a slide next to a basement staircase or using colorful geometric patterns on flooring. They're also not afraid to learn on the job and admit when something clearly isn't working. "We never say what we know, we only say what we have learned," says the couple.
Money doesn't buy taste
Whether the budget is big or small, they pull together an eclectic mix of shopping finds and, in the end, present their client with a customized room. "We love that the show is an attempt to show people that design is fun, attainable and that great taste and money don't have to go hand-in-hand," they say.
Want to see more of this fun and quirky family? Check out Home by Novogratz on HGTV Saturdays 10/9c.