HGTV Home by Sherwin-Williams Announces Color of the Year — & It's a Throwback
If you thought Pantone's Ultra Violet was our only color of the year, think again.
HGTV Home by Sherwin-Williams announced its 2018 color of the year: a beautiful, subtle shade of yellow called Honeycomb that's one hell of a throwback.
Right? Is anybody else reminded of their grandma's 1970s Bakelite bracelets and polyester bell-bottoms — or less far back, your favorite pair of Delia's corduroys and that "Tuscan kitchen" your mom was aiming for in the '90s?
The brand describes the color as an "energetic hue that speaks to our individual spirit and our desire to be connected to nature." And much like the Pantone's intent behind Ultra Violet, which is described as communicating "originality, ingenuity and visionary thinking that points us to the future," Honeycomb is inspired by the "future thinking and exploration of new worlds." You know, despite its serious throwback vibes.
The hue is one of eight shades in HGTV Home's Future Thinker color collection, which is inspired by the latest in technology. Aimed to stimulate the senses, the color palette consists of various shades of blue, a charcoal gray hue called Domino, a rich yet playful shade of purple called Framboise, a sage green called Garden Spot and a rich red hue named Show Stopper. The Honeycomb surely adds a much-needed pop of yellow in this collection.
This isn't the first time a shade of yellow has been reported as a color to watch in 2018. Gen Z yellow made waves last year as millennial pink's replacement. The color not only took over our homes, clothing and accessories, but also various food and drink items. Interior designer Sarah Hullinger describes Gen Z yellow as "positive, confident, vibrant and enthusiastic," telling Realtor.com back in December the color will continue to trend well into 2018. "It'll certainly make an impression, whether a bright ‘minion' color or a burnt shade resembling curry or turmeric," she said.
Ready to take a chance on Honeycomb? Because we're all in.