As someone who professionally shops for a living, nothing makes my day more than products that make me stop in my tracks and audibly say to myself “Is this real life?!” I pretty much see everything there is to buy on the Internet, so it takes a lot to really shock me. However, I can always count on one cult-favorite retailer to bring the surprise factor to my computer screen. Drum roll, please…And the retailer that always holds that top accolade in the wellness space is none other than the beloved Goop.
Remember the vagina candle? Who are we kidding — it’s still the first thing you probably think about before you go to bed at night (thanks, Gwyneth Paltrow!). There’s no question Goop has perfected the art of curating items that you definitely don’t need, but you most definitely need to know exist.
While some of the tchotchkes offered on Goop’s well-curated website are on the affordable-luxury spectrum and we’re totally down to drop them in our carts, the Gwyneth Paltrow founded brand is notorious for selling items upwards of thousands of dollars (there goes our mortgage payment?). All we can say to that is, we wish we had the dough to drop 15K on a gold dildo without weeping. From laughable to kinda cute, these are the most OMG-worthy products sold on Goop that are making us lose our minds. But in all seriousness, we love ya GP for always thinking outside of the box and keeping a pro shopper on her toes.
A version of this story was published May 2020.
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