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Help give the gift of vision with

Give the gift of vision to someone in need by buying a pair of designer glasses on

Eye exam

What it is

In 2000, Founder and CEO Roger Hardy began as a more efficient way for people to purchase contact lenses and eyeglasses online. Since then, it has been the largest online retailer to do so. offers designer eyeglass brands, including Ray-Ban, Nike, Vera Wang, and Gucci, and contact lenses from Acuvue, Air Optix, and many more.

Not only can you virtually try glasses on at, you have a year to send back an unsatisfactory pair risk-free. With Coastal, “the cost of the retail space, the cost of the large frame displays, the high cost of inventory purchased in small quantities, and all of the sales people who are working in these stores” are all removed. This leaves you with all of the products you love at a slashed price.

Along with being customer-needs based, also helps to give back to those in need with its Change the View Project.

Why it was founded

By 2020, hopes to donate over 2 million pairs of glasses with the Change the View Project. So far, they have succeeded in restoring vision for thousands of people who could not do it on their own otherwise. In May 2011, the Change the View Project team went to a remote Panamanian city to test the vision of about 3,000 people and donated 4,500 pairs of glasses. But the need doesn’t stop there.

Almost 600 million people worldwide are hindered by poor vision and many of them live in places where the resources to help them are not available. The purpose of the project is to change the lives of those people, one pair of eyeglasses at a time.

How it works

Coastal’s Change the View Project is a one-for-one program, so for every pair of glasses you purchase from a participating brand, a pair will be donated to a person in need. Start browsing to find your perfect pair!

More ways to give back

Help care for a soldier’s pet
Schoolbags for kids
Support your favorite cause by shopping online

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