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Recognizing true champions

One wrote a book offering spouses advice on care giving. Another used sports to generate interest and raise money for the cause. And a teenager from Texas is a tireless resource of information and support for people in her community.

They are all different approaches from very different people, but they are all fighting for the same important cause — to permanently eliminate breast cancer.

Now, those people along with 22 others nationwide are being recognized as Champions by the Susan G. Komen for the Cure and Yoplait for their extraordinary actions and personal sacrifice.

To commemorate the accomplishments of those people, Yoplait is donating $1,000 to the breast cancer charity of each Champion’s choice. In addition to recognizing truly outstanding individuals, Yoplait is also getting consumers involved in the fight with its Yoplait’s Save Lids to Save Lives®. Yoplait donates 10 cents for each pink Yoplait yogurt lid mailed in through December 31, 2007 to Susan G. Komen for the Cure, up to $1.5 million with a guaranteed donation of $500,000.

If you know someone dedicated to fighting breast cancer and would like to nominate them to be a 2008 Yoplait Champion, please visit

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