10 Awesome retailers that support breast cancer awareness

Oct 10, 2011 at 9:22 a.m. ET

According to the National Breast Cancer Foundation, this year nearly 200,000 women will be diagnosed with breast cancer and more than 40,000 will die from the disease. This month is Breast Cancer Awareness Month, and if you want to do more than wear a pink ribbon pin, but aren’t up to doing a 3-Day for the Cure, we’ve got a better idea! Why not shop for the cause? Finance expert Andrea Woroch shares the top 10 retailers supporting breast cancer awareness this month.

Woman shopping for a cure

Pink is it

October arrives, and it seems as though pink is everywhere, including realms renowned for their male presence. "If every month of the year was assigned a color, then pink would surely belong to October," says Woroch, who is a nationally recognized consumer savings expert for Kinoli, Inc., the seriously fun online resource for saving money. "Breast Cancer Awareness Month turns even the manliest organizations (think National Football League) into pink-laden landscapes, all in support of breast cancer research."

Support breast cancer awareness: Shop for the cause

Woroch is a big fan of showing support for breast cancer awareness and research by shopping for the cause. "Many popular retailers and brands are currently offering products with some or all of the proceeds going to Susan G. Komen for the Cure," she explains. "For a more comprehensive list of participants, consult the organization's corporate partners."

10 Awesome retailers that support breast cancer awareness

Here are Woroch's favorite 10 retailers that are donating funds to raise breast cancer awareness and support research for prevention, treatment and, ultimately, a cure.


As the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure, Yoplait's signature pink lids are one of the most visible reminders of Breast Cancer Awareness Month. With its Save Lids to Save Lives campaign, the yogurt manufacturer will donate 10 cents for each pink lid received.


Fashion and home goods retailer Belk is one of Susan G. Komen for the Cure's nine highest-level sponsors and have committed to donating $3 million in three years. One of their featured brands, Ralph Lauren, also contributes 10 percent of the proceeds from their Pink Pony line to breast cancer awareness.

3Dallas Cowboys

Speaking of the NFL, the Dallas Cowboys show their support by sporting pink accessories such as gloves and shoes during October games. Their I Promise campaign encourages players, fans and others to raise awareness and donate funds to the fight against breast cancer. The cause is especially dear to linebacker Bradie James, who lost his mother to the disease in 2001.


The all-American car manufacturer shows its softer side with the Warriors in Pink campaign. Launched in 2006 as a 365-day commitment to the cause, the campaign contributes to Ford's national sponsorship of Race for the Cure. Apparel and accessories are available to women, men and kids, with 100 percent of net proceeds going to the cause.


This year, Kitchenaid celebrates 10 years of fundraising for Susan G. Komen, having already raised more than $8 million with its Cook for the Cure campaign. In addition to its Pink Product Collection, Kitchenaid has a special 10th anniversary stand mixer for the caring cook.

6Mobile Edge

Through its Caring Case Collection, Mobile Edge offers stylish laptop totes with pink accents, including the symbolic breast cancer ribbon. Ten percent of the Collection's sales go to Susan G. Komen for the Cure. This month, Mobile Edge is offering a free shipping code and complimentary water bottle with each Caring Case Collection purchase.


As part of the Nordstrom Fits America campaign, the high-end retailer provides complimentary bra fittings from certified experts for women nationwide. Nordstrom will also donate $1 of every bra purchase at fittings, with participating bra manufacturers also pitching in $1.

8American Airlines

American Airlines' commitment to the fight against breast cancer is exemplified by its 23-year partnership with Susan G. Komen for the Cure. Their AA Komen Gift Cards, Miles for the Cure, Fly for the Cure and AA Celebrity Golf and Tennis Weekend are just some of the Komen programs offered by the airline.


Sephora's Beauty That Gives Back campaign offers pink-ribbon products from several brands, each committed to donating a portion of proceeds to raising awareness for breast cancer. Some of the top brands participating include Clinique, Shiseido and Ole Henriksen. Pay nothing for delivery when you spend more than $50 and use Sephora free shipping codes from sites like FreeShipping.org.

10Caribou Coffee

Roastmaster Amy Erickson, who died at the age of 33 from breast cancer, is the inspiration behind Caribou Coffee's Amy's Blend Collection. Ten percent of retail sales from the Collection's gourmet coffee and tea, as well as mugs and other accessories, go directly to the cause.

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More ways to shop for a cause

Pink ribbon items: 10 Ways to support breast cancer awareness
Beauty benefits Breast Cancer Awareness Month
Beyond the ribbon: 8 Stylish ways to fight breast cancer