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‘I like it’ Facebook status campaign for breast cancer awareness

A grassroots “I like it” Facebook campaign is taking over the social networking website. What is this campaign and what does it have to do with breast cancer awareness month?

October is Breast Cancer Awareness MOnth

Have you read a few peculiar Facebook statuses — all starting with ‘I like it’ — on your friends’ walls? Don’t worry, it’s not referring to something dirty — it’s all for breast cancer awareness.

October is Breast Cancer Awareness month, and the purpose of the campaign is to help bring awareness to the deadly disease that affects one in eight women in the United States. It started last year when women posted random colors as their facebook statuses, which turned out to be their current bra colors.

This year takes it up a notch, asking women to put where the like “it” — their purses. (Get your mind out of the gutter!)

A few examples we’ve read on our friends’ walls include:

  • I like it on the floor
  • I like it on my desk
  • I like it on the couch
  • I like it on the counter
  • I like it on the kitchen table (racy!)

The mystery behind the status updates has plenty of people — namely men — taking notice. The point is to get people to ask about the statuses, and when they do Facebook users reveal its purpose in honor of Breast Cancer Awareness Month and start a conversation. If more people are aware and talking about breast cancer, then the campaign served it’s purpose.

Weigh in — will you change your Facebook status to reflect where “I like it?”

More on Breast Cancer awareness

Top 10 ways to prevent breast cancer
10 Risk factors for breast cancer
How to support a friend who has breast cancer

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