Skip to main content Skip to header navigation

Everything We Want to Buy From Target’s New All In Motion Activewear Brand ASAP

In case you needed another reason to head to Target, the brand has announced the launch of their new activewear and sporting goods brand, All in Motion, in stores starting Friday, January 24 and available online now. 

With the goal of delivering an inclusive (in size and accessibility) and sustainable line of clothes that will perform well whatever your workout tastes are (or aren’t), they’ve taken insights from people around the country (from sports bra fittings to tests in intense work-out classes) to fine-tune the products to keep everyone feeling and looking their best as they sweat.

Lazy loaded image
Target. Target.

“After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price,” Jill Sando, senior vice president, general merchandise manager of apparel and accessories and home at Target said in a statement. “That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey. With a size-inclusive assortment that incorporates quality, durable fabrics and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement.”

Lazy loaded image
Target. Target.

The products are all designed with some of bells and whistles you’ve come to expect from fancy sportswear and athleisure brands, including wicking (keeping moisture away form your body), water-resistant, UPF50+ protection and odor-control.

Plus, they boast features like secure zip pockets and thumbholes in sleeves and bras that were overseen by their internal fit specialist who created their intimates brand, Auden. The price ranges are between $3.99 and $69.99 — with most of the items reportedly under $40. 

The brand’s size range is between XS-4X for women, S-3X for men and XS-XXL for kids and the store’s mannequins (sizes 4, 10 and 16) will be seen sporting the clothes after the launch, alongside images of  models of “all shapes and sizes,” according to Target. There’s also a bunch of easy, functional home gym gear available on the line.

Here’s just a few things we’ll be throwing in our cart and picking up ASAP:

Women’s Low Support Premium Long Line Bra

Women's Low Support Premium Long Line Bra - All in Motion

Target.

Women's Low Support Premium Long Line Bra $20 Buy now

Women’s Plus Size Medium Support Racerback Shape Bra with Mesh

Lazy loaded image
Target. Target.
Women's Plus Size Medium Support Racerback Shape Bra with Mesh $24 Buy now

Stability Ball

Lazy loaded image
Target. Target.

Stability Ball $14.99 Buy now

Women’s Plus Size Long Sleeve Open Back T-Shirt

Lazy loaded image
Target. Target
Women's Plus Size Long Sleeve Open Back T-Shirt $20 Buy now

Women’s Stretch Woven Wide Leg Pants

Lazy loaded image
Target. Target.
Women's Stretch Woven Wide Leg Pants $32 Buy now

Yoga Block Sky Blue

Lazy loaded image
Target. Target.

Yoga Block Sky Blue $7.99 Buy now

Women’s Contour High-Rise 7/8 Leggings with Ribbed Power Waist

Lazy loaded image
Target.
Women's Contour High-Rise 7/8 Leggings with Ribbed Power Waist $30 Buy now

Women’s Run 1/2 Zip Pullover

Lazy loaded image
Target. Target.
Women's Run 1/2 Zip Pullover $30 Buy now

Hand Weight

Lazy loaded image
Target. Target.

Hand Weight $11.99 Buy now

Women’s Medium Support Strappy Back Bra

Lazy loaded image
Target. Target
Women's Medium Support Strappy Back Bra $20 Buy now

If you weren’t planning to wander through your local Target and somehow leave with a new gym wardrobe anytime soon, uh, start planning now.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Leave a Comment