Pimple popping has truly gone mainstream. Everyone’s secret guilty pleasure has emerged from the confines of your bathroom mirror to the internet, where you can now view hour upon hour of video footage of extractions. Now, whether you’re the type of person that can’t keep your hands off your face at the first sign of a clogged pore or the type who simply enjoys watching professionals do it, there’s a product for you.
Enter: Pop It Pal. This piece of rubbery material is filled with fake pus that bursts out when the user successfully pops the fake pimple. It was created by Billy and Summer Pierce, a husband-and-wife duo who both are big fans of popping pimples and wished there were a way to do it without the hassle of actually having a zit.
“How awesome would it be if we could make a pimple that felt real and the pop was huge, just like those videos we watch?” Summer said to Billy one day in the car. And thus, the Pop It Pal was born.
It comes in two colors — peach and brown — both of which retail at $19.99. You can also purchase refills of fake pus (at $5.99 a pop) made of all-natural ingredients (according to the website) to ensure the fun will never end.
But before you disregard this as an internet craze gone too far or another ridiculous thing to spend money on, the Pop It Pal can also serve a very useful function: Presenting an alternative for people who compulsively pick their skin. The condition, known as dermatillomania is classified as a body-focused repetitive behavior characterized by a person picking their skin, typically to try and remove imperfections, but often creating new ones in the process, potentially resulting in further scarring. Others who live with anxiety disorders may also pick at their skin as a nervous habit.
More: How to Cover Up Pimples
Additionally, a portion of all sales will go to “charities that support kindness and the anti-bullying movement,” so you can feel even better about your purchase.
According to their website, the Pop It Pal is in such high demand that it could take up to six weeks for U.S. orders and nine weeks for those shipping internationally. In other words, the Pierces have created a product that’s clearly very popular.