Hard-hitting diabetes campaign makes us think twice about our sugar intake

Mar 31, 2016 at 6:10 a.m. ET
Image: Jose Luis Pelaez Inc/Blend Images/Getty Images

A new diabetes awareness campaign has gone for the shock factor to get its message across — and it certainly works.


More: "Reversing" Type 2 diabetes is possible through diet say experts

Created by Bangkok-based designer Nattakong Jaengsem in partnership with The Diabetes Association of Thailand, "Sweet Kills" features some pretty gruesome images to warn people about the longer term health impacts of too much sugar.

The message behind "Sweet Kills" is clear: too much sugar in our diet can cause Type 2 diabetes, which comes with serious long term side effects.

Is this gooey caramel and melting ice cream? Or a gaping wound that takes longer to heal because high blood sugar levels can cause nerve damage and poor circulation, which hinder the body's ability to identify infections?

Sweet Kills diabetes awareness campaign
Image: Nattakong Jaengsem

Strawberry sauce and sprinkles? Or the scary effects of too much sugar that go way beyond tooth decay and piling on the pounds?

Sweet Kills diabetes awareness campaign
Image: Nattakong Jaengsem

More: 7 things you're doing now that may cause diabetes later

Would you skip the chocolate topping if you knew a diet too high in sugar can lead to ulcers, infections and, in extreme cases, amputations?

Sweet Kills diabetes awareness campaign
Image: Nattakong Jaengsem

According to Diabetes UK, the symptoms of Type 2 diabetes can be difficult to spot. If you have any of the following symptoms it doesn't necessarily mean you have the condition but it's definitely worth making an appointment with your GP to get them checked out.

  • Going to the toilet a lot, especially at night
  • Excessive thirst
  • Feeling more tired than usual
  • Unexplained weight loss
  • Genital itching or thrush
  • Cuts and wounds that take longer to heal
  • Blurred vision

Up to 80 percent of cases of Type 2 diabetes can be delayed or prevented by making simple lifestyle changes and a healthy (low sugar) diet is a major one.

Find out more about Type 2 diabetes and the long term side effects on the Diabetes UK website.

What do you think of the "Sweet Kills" campaign? Will it stop you reaching for that second cookie? Let us know your thoughts below.

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