When it comes to Valentine’s Day, the sexist cliché involves a woman waiting around for a man to hand her roses. Right?
According to a new national survey, it turns out men are just as likely to get emotional around Feb. 14.
Dairy Queen partnered with relationship expert Dr. Joseph Cilona to look at how gender, relationship status and location affect our take on Valentine’s Day. They surveyed 1,200 adults, both single and in relationships, aged 21 to 54. The results showed that single men are more likely to feel sad that they aren’t in a relationship than single women. (Maybe that’s because we have Galentine’s Day, right ladies?)
Even more telling, 25 percent of single men have lied about having Valentine’s Day plans when they didn’t. It’s almost refreshing to know that men feel the pressure of this made-up holiday as much as women do.
Love isn’t the only realm where men are upending gender norms. A recent survey of 400 men and women by RealSelf and Grooming Lounge showed that men devote more time to grooming than women. The majority of men surveyed spent 31 to 45 minutes getting ready each morning, while women were more likely to be good to go in 16 to 30. Men are also devoting about three times as much time to hair care as women — 70 percent of men report spending one to three hours in the salon each month, compared to 39 percent of women. Is it possible that the more well-groomed men get, the closer we are to gender equality?
Some of Dairy Queen’s data did feed into the cliché: Your climate can affect how invested you are in Valentine’s Day, exactly in the way that you think. Hotter climates tend to be happier and have more success during this romantic holiday. The Southern and Western U.S. report the highest level of romance (no word on how that was measured) and happiness. True to form, the Midwest came in the middle of the U.S. regions. The frigid Northeast came in last. Perhaps the Northeast is in for better luck this Valentine’s with this year’s mild winter?
Here’s something we can get behind, no matter your gender: 27 percent of singles buy themselves a Valentine’s Day gift. Now get out there and buy your significant other — and yourself — something pretty.