Controversial STD billboards have Tinder in an uproar

Tinder is making headlines once again, and this time it’s over a campaign by the AIDS Healthcare Foundation, which has put up several billboards and bus bench ads in Los Angeles, according to The Star.

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The billboards were part of the AHF’s campaign to steer more people to its free HIV and STD testing clinics, and the organization has stated that it’s hoping to expand the public health campaign to New York and South Florida.

One billboard was reportedly only a few blocks from Tinder’s offices and featured silhouettes of two couples (one male/female and one male/male). One man named “Tinder” faced a woman named “Chlamydia,” while another man named “Grindr” faced another man named “Gonorrhea.”

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Twitter has reacted to these posters with some hilarious jokes about Tinder and STDs.

However, Tinder was characteristically uppity with this slight and disagreed with the disparaging messages the AHF used to encourage HIV and STD testing.

The dating app sent a letter on Sept. 18, demanding that the AHF take down all advertisements by Sept. 25, or face further action. The AHF responded on Sept. 23, and declined to remove any references to Tinder in its campaign, reports Business Wire.

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Although Grindr has removed the AHF’s paid ads from its platform to “assess [its] relationship,” its response to the whole issue was calm and confident and must have resonated embarrassingly around Tinder’s PR department.

“As one of the world’s largest gay platforms, we take this issue very seriously,” said Grindr to Los Angeles Times. “At the end of the day, we are all on the same side in this issue, and strive to work with our partners and advocacy groups to achieve similar goals. A more connected and informed gay community is a better thing for us all.”

It is not yet known what action is being taken by Tinder, but there should be further updates on this subject in the near future.

What do you think of this move by Tinder? Should it have taken a different course of action and helped spread the word about safer sexual practices? Or did the AHF’s campaign tread too far over the line?


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