Carrie Underwood’s fitness line is legit — and so is its message

Carrie Underwood: amazing singer, new mom and, let’s face it, great body. Of course, she’s more than just her looks, but let’s not neglect the fact that the superstar values a good fitness routine.

“I’ve been increasingly getting more and more into fitness over the past eight to ten years,” she told me. So much so that she announced plans to launch a fitness apparel line late last year. And it’s here. CALIA by Carrie Underwood is available exclusively at Dick’s Sporting Goods, and she is even scheming a fashion show at New York Fashion Week this September.

As an avid fitness gal, Carrie pointed out the big difference between workout gear that’s pretty but not super functional and workout gear that’s super functional but not all that pretty. There’s something to be said about the idea that women can be strong and pretty, and the two don’t have to be mutually exclusive.

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Women are so busy proving that we are just as strong as men that “pretty” has almost become a bad word, as if calling someone pretty or referring to their looks in any sense automatically disqualifies them as anything more. And that’s just not the case. We can be both. It’s OK to want to look fit — it doesn’t make you vain. And it’s OK to look pretty while you’re doing it — it doesn’t make you less strong or less capable.

Yet when it comes to exercise, Carrie gets that it’s not all about looks. “Looking good is a byproduct of doing something good for yourself.” Amen. It’s a motto I imagine has become increasingly more clear as she navigates her new identity as a mom.

“If I can just get in a good run, and just kind of push myself, and throw on some great music and just not really have to think about too much, I just feel better. I feel happier, and in turn, I feel like I get to be a better mom, a better wife, and I get to be a better friend and a better person because my mind is clear.” You’re speaking straight to my soul, Carrie.

And in a moment of “celebrities are human just like you,” Carrie skips workouts too. “Sometimes it doesn’t happen as much as I would I like. A lot of times it doesn’t happen as much as I’d like, but I get a good workout in whenever I can and try to make the most of my time,” she said amidst a guilty giggle that, you know, just reminds us that pop stars are people that breathe air and drink water and just do the best they can.

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The item to watch from Carrie’s line? The printed leggings. “That’s something that’s going to be a big staple for us,” said Carrie. “We do dip-dye stuff, and we do this really cool cable-knit pattern.” I personally have a pair that is pink and blue and teal, and animal printed (and they do make me feel pretty and strong).

“I love that people can use their hashtags and social media, things like that, to create a community of support,” said Carrie. “Something that was kind of unexpected that has really come out of it has been this really awesome group of women that I feel like they are proud of their accomplishments and other people cheer them on for it. I think that’s really cool.”


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