Are we being conned by apparently unfit celebrities?

Another week, another celebrity papped in her jogging gear. This is time it’s Chloe Goodman, the glamour model who took part in the last series of Celebrity Big Brother. Brave old Chloe let it all hang out — literally — by running down the street in a sports bra and leggings.

She’s braver than most of us. But is there more to her quest for a flat stomach than meets the eye?

Goodman’s pictures were splashed across MailOnline alongside an interview with the model in which she bemoaned the return of her “muffin tops” and “jelly belly” and vowed to “get a body like a Victoria’s Secret model.” The article revealed that Goodman is a “brand ambassador for Britain’s leading diet firm Forza Supplements.”

This commercial aspect to her weight loss efforts has set off a warning bell for some people with questions being asked on Facebook about whether her “jelly belly” is all that it seems: 

Her stomach certainly doesn’t look very jelly-like in this picture posted to Goodman’s official Facebook page just a few weeks ago: 

Chloe Goodman

Photo credit: Chloe Goodman/Facebook

More: Fashion blogger owns up to photoshopping her body (PHOTOS)

We’ve pretty much accepted that a huge number of magazine and tabloid images are photoshopped to make a celebrity look slimmer or younger. But is it possible that the reverse is also happening and companies are photoshopping pictures to make the subject look more overweight in order to sell products?

Goodman responded to the speculation by posting her own personal picture on Instagram with the comment: “As much as it pains me to post this picture im doing it to put the rumours to bed … The pictures released were taken around 10 days ago and of course I’m running in them so the weight gain is more noticeable … This is me now during training I never said I was fat I’ve been honest about the fact whenever I do gain weight it’s always on my hips and on my lower abdominal area im lucky with the fact that when I do gain it with healthy eating and training the weight comes off fairly quickly compared to other people … Hope this satisfies you all” (sic)

Photo credit: Chloe Goodman/Instagram

Goodman is absolutely right: even the fittest athletes can look as if they have saggy skin if they’re photographed at an unfortunate angle. Whether or not her fitness images have been doctored is actually less of a concern than the fact that thousands of impressionable young women may be stocking up on diet pills without seeking medical advice or being completely aware of what they’re putting into their bodies.

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