Does this anti-obesity ad go too far or not far enough? (VIDEO)

Aug 11, 2014 at 1:58 p.m. ET
Image: Children's Healthcare Of Atlanta Strong4Life

When someone's life is threatened by obesity, who is really at fault?

That's the subject of a viral PSA created by Strong4Life, a parenting and health organization dedicated to fostering healthy habits in kids.

Be warned, the ad is upsetting: It features an obese man witnessing his life flashing before his eyes as his heart gives out.


A real sticking point of the ad is that it points the finger at parents: After all, what worn-out mom or dad hasn't treated their child to sweets or fast food every once in a while? At what point does a parent's decision become a child's decision?

Strong4Life's public service materials have been the source of debate before: They were the folks behind the billboards and ads featuring obese children with language like "Being fat takes the fun out of being a kid."

So the question is this: Do ads with "scare tactics" like this actually jolt people into making healthy changes? Is this an appropriate way to approach the problem of obesity?