Why is Fifty Shades of Grey so popular?

Everybody’s reading Fifty Shades of Grey — should you?

50 Shades of Gray

Fifty Shades of Grey has definitely opened Pandora’s Box, revealing some well-hidden feelings women are confronting on a large scale and publicly for the first time since the sexual revolution of the ’60s. Media from television series like Girls to a recent issue of Newsweek magazine have been featuring storylines reflecting the noted parallel between women’s increased power in the workplace and their desire to work less hard in the bedroom.

The bestselling novel by E. L. James is all about sadomasochism, or S&M, a sexual practice that combines bondage, discipline, dominance, submission, role-play and pain to foster mutual pleasure between two consenting adults. Basically, it’s everything opposite of “vanilla” or plain ol’ bedroom sex.

Dr. Michael Krychman, Director of the Southern California Center for Sexual Health in Newport Beach, California, said, “Sex is not one size fits all. As long as the partners are consenting, I promote whatever fantasizing and experimentation works. In my office, many women tell me they stop investing emotionally or sexually in their relationships — and the relationship suffers. That is why I recommend bibliotherapy (reading that they find erotic) or enhancement products like Zestra. This is an important part of any relationship — and studies suggest that women can look better and live longer with satisfying sex.”

By word of mouth alone, Fifty Shades of Grey initially drove 250,000 digital sales of the trilogy (there are three parts; Fifty Shades of Grey is the first of those three). Following the intense popularity, the publisher announced a printing of 750,000 hard copies of the book. What’s more is it has already been greenlit to become a major motion picture (no surprise there!).

The New York Times bestseller is a hit because it has no demographic, no age limits and no sex limits. Simply put, it just provides erotic satisfaction to women (and men) who otherwise wouldn’t be privy to such experiences. Now, more than ever before, exploring sexual desires has become the norm with the social acceptance of Fifty Shades of Grey. It’s really that simple.

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